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“It’s Not Personal, It’s Business”: Or Is It? The Social Media Conundrum

Guest Blogger: Alitia Faccone  Alitia Faccone

Ms. Faccone is a partner in the Business and Financial Services practice group at McCarter & English, LLP.  Ms. Faccone focuses her complex commercial litigation practice in the area of e-Discovery and all aspects of data preservation, privacy and records retention, both legal and technical.  She is co-chair of McCarter & English’s e-Discovery committee, an active member of The Sedona Conference and serves as the Chair of the Firm’s Women’s Initiative Steering Committee.  She can be reached at 973.848.5376 or afaccone@mccarter.com.

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In a scene from the 1998 romantic comedy, You’ve Got Mail, Joe Fox, aka Tom Hanks advises his AOL internet pen pal, Kathleen Kelly played by Meg Ryan, how to fight to keep her small business alive.  Unbeknownst to Joe, Kathleen’s small bookstore is only now in jeopardy of being forced out of business because he opened his discount chain, mega bookstore right in her neighborhood.  To inspire Kathleen, Tom quotes from The Godfather, “’It’s not personal, it’s business. It’s not personal it’s business.’ Recite that to yourself every time you feel you’re losing your nerve. I know you worry about being brave, this is your chance. Fight. Fight to the death.”  When the two finally meet in person, Kathleen learns that it was her internet pal who was responsible for putting her out of business.  Joe apologizes and tells her, “It wasn’t personal.”  Kathleen responds:  “What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you.  But it was personal to me. It’s “personal” to a lot of people. And what’s so wrong with being personal, anyway? . . . Whatever else anything is, it ought to begin by being personal.”

And that, in a nutshell, ladies and gentlemen is what social media is all about–it’s personal communication, relationship building.  And because it is Continue reading

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