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Managing Information Chaos

EMC World 2010 in Boston was alive and vibrant.  There was an excitement and buzz around the show that I think was missing last year.  Particularly because I think people are feeling more confident. The economy seems to be on the upswing, which means that budgets and project funding are coming back – even if at a cautious pace.   As we do each year, EMC put on a fantastic show – both socially and from a professional development standpoint.  The show floor was packed, sessions were well attended, and the parties were rocking.  All in an all – it was a super event.

For me personally, this was my 5th EMC World.  This year was different for me.  For one, I’m now based in the United Kingdom, so it is a new experience to travel overseas to my home country for our corporate event.  Second, the messaging around the journey to the private cloud is so pervasive and well targeted.  I think across the board EMC has the potential to really truly change the IT dynamics for our customers – and it is exciting to be a part of the revolution.

For my part, I look at how the SourceOne products have relevance to the private cloud.  Since we announced SourceOne last year, we are on a mission to equate SourceOne with Information Governance, which really plays well to a challenge that customers will have across both the public and private cloud. Information Governance is about the technologies and policies to help our customers to understand what and where information is stored.  I see this concept of information visibility and management being even more of a challenge in the journey to the private cloud.  Information might be stored in a combination of onsite and in the cloud, and without proper management of its lifecycle there is great likelihood of information chaos.

It’s more than a question of what’s stored and where – our view is that Information Governance should help you to understand what you have stored, how it should be classified, how it should be managed and who should have access.  In short, it’s the holistic approach to managing your information across its lifecycle so that it continues to feed your customer service, your competitive advantage and your next innovation.  Whatever your industry, information is at the heart of your business.

I talked with many customers across multiple industries, countries and even organizational sizes at EMC World.  The common theme is that information growth has reached the point where it is weighing down production systems and sprawled in such as way that it’s difficult for anyone to find what is relevant.  For that specific reason, we introduced the SourceOne family – to help you reign in your information chaos.  Over the past year we have evolved the SourceOne family from email management to a broader portfolio that includes eDiscovery, SharePoint management and soon to follow other tools to gain control of your unstructured information.

If you have similar challenges with information chaos as well, why not check out what Information Governance can do for you at www.emc.com/sourceonecity.


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