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EMC SourceOne…We’ve Come a Long Way, Baby!

It is with great pride that I write this blog.  What’s the news?  EMC is positioned as a “challenger” In the first ever Enterprise Information Archiving Magic Quadrant published by the Gartner, Inc.   This magic quadrant replaces the former “Email Active Archiving” Magic Quadrant as the last stand-alone email archiving Magic Quadrant was published in 2009.

Here is the magic quadrant graphic from the first Enterprise Information Archiving Magic Quadrant, published by Gartner in October 2010:

As you know, I’ve been active with SourceOne and in delivering the Information Governance message around the world.  I have the opportunity to talk with partners and customers on more than half the continents, and I’ve observed the similarity in their information management challenges.  More importantly, I’ve also seen the consistent and measurable results that customers are reporting from deploying Information Governance technologies –

  • Reducing operational costs
  • Assisting with mail platform upgrades
  • Reducing time and cost of eDiscovery
  • Making it easier to find information

Gartner echoes these drivers in the Enterprise Information Archiving Magic Quadrant.  In fact, I believe that Gartner gives further credibility to our perspective that archiving is foundational technology for Information Governance.    So the nice thing here is that EMC’s Information Governance strategy and our focus on key enabling technologies is in alignment with the major market drivers.  From a customer perspective, that should give you confidence that our product roadmap is designed to address your key challenges around your biggest headaches – email and file servers in particular.  And while you might not be there yet – SharePoint is looming on the horizon.  When you are ready to address SharePoint management challenges, EMC is ready.

To put this magic quadrant in perspective, I think it is worthwhile to look at EMC’s placement in this market space and the challenges we’ve overcome.    Nearly five years ago when I started working in this product group, EMC was a challenger in the email archiving market by multiple analyst viewpoints.  But then EMC started to lose ground in the market to the point where we became clustered with lots of smaller vendors as a niche player.  In hindsight, 2008-2009 was a dark period for us.  We were on the brink of a new product introduction.  The market was moving forward with new feature enhancements, but at EMC we held steady on the need to re-architect the underlying foundation of our archiving product.

Then we launched SourceOne, which raised concerns among customers and analysts that we had a Version 1.0 product.  We disproved the risk, and at this point I’m proud to say that we have more than 600 customers globally for SourceOne Email Management.  And we now have more content archiving types than email on the SourceOne platform.  In order to be considered for the 2010 Enterprise Information Archiving Magic Quadrant, the vendor needed to have email and file server archiving.  EMC offers SourceOne for File Systems and also SourceOne for Microsoft SharePoint on the same underlying architecture as SourceOne Email Management.  So in hindsight, our decision to focus on an architecture revamp first is proving to be the right decision.

Another area where we struggled was with EMC’s e-discovery capabilities.  For this reason, EMC acquired Kazeon in September 2009 and the Kazeon capabilities are now integrated into the SourceOne family.   Since the acquisition, we’ve made the SourceOne archive one of the targets that Kazeon can discover against.  And we have the unique advantage that Kazeon can write to Documentum, allowing us to enforce legal holds with Documentum Records Management.

Understandably, many customers use the Gartner Magic Quadrant to help narrow their vendor selection.  In 2010, EMC is finally back where we believe we belong – as a challenger in the space for enterprise information archiving.   With our focus on execution, I hope next year we’ll see an even better improvement on this axis.  But what I’m really keen to see is how the evolution of our roadmap propels us from Challenger to Leader.


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